I’ve just come off of two back to back Wizard World Comic Cons (Nashville and Ft. Lauderdale) and am still battling some sort of Con Crud. Ugh. No fevers, just sore throat and coughing. Seems to be far worse in the a.m.
Wizard World Comic Con in Ft. Lauderdale was fun…but seemed to be light on attendees; not much foot traffic. Not sure if there was something else competing for folks or not. The Wizard crew was as efficient as ever and I got to chat with some cool folks including attempting to start some “charge for autograph” trouble with Neal Adams…but he didn’t take the bait! Haha Shared my spot (and hotel room) with the talented Joe Badon and had a blast doing so! Also got to meet Joel Adams in the flesh–I worked with him VERY briefly back during my Marvel/Ultraverse days.
But figured I’d get back to the Kickstarter thread and finish it up. The nervous feeling never went away, not during the entire process. I always felt like I wasn’t doing enough, even though I was emailing folks, posting updates to social media, getting on podcasts, etc. But that’s exactly what I did after finishing up the video—hit “launch” and I began to send out emails and contact bloggers and podcasters to see if they were interested in featuring the book.
Now that the campaign is over, I think I probably started contacting the bloggers and podcasters too late. I think the emails were fine because most of those were very personal and I didn’t really want to suddenly become a spammer with “I’m ABOUT to launch” one…followed by the “I’ve launched so please go support.” I dunno, maybe I should have. KS tells you that the most successful campaigns are those that reach 30% or greater during the first few days. We only reached about 20%.
No one pledged for the original art from Kyle Hotz or Joie Simmons, either, which surprised me. I think, though, that maybe not HAVING the art hurt. When I try one again, I’ll be sure to try to get the art.
In the end, we quoted too high a print run and for too many prints. Very few folks actually pledged to get the prints—which is news to be as I thought those would be popular, particularly based on what seems to be popular at the comic shows. I probably should have build the campaign around a much smaller print run (100 vs 500) and knocked out the prints…or reduced them.
I’m not done with Kickstarter, though, as I think it is a good tool for creators. Not sure what project will be next, but I’m actually kind of anxious for it. Citizens won’t be immediately relaunched as Joe has personal projects to attend to…so not sure what the future holds for the book. I really wanted it to be a full length graphic novel and not a shorter work…but that might not be in the works for it.
Okay, this is a little shorter than normal because I’m headed back to bed (writing this in the pm hours). Thanks for reading, y’all!