Okay, I said I’d blog about my kickstarter experience…so consider this part 2!
But before I dive in, I thought by now the bundle of nerves would be gone.
And we’ve got an entire week under our belt. But it’s also exciting at the same time. A good friend of mine who’d run a campaign before warned me this would happen. He was right.
So anyway…I mentioned the reward structure last week, but what I didn’t say was that it CHANGED several times. It changed based on the kind of rewards we could get. For instance, I was initially banking on (see what I did there?) convincing Joe to let go of some of the original art to offer as rewards. Problem is that Joe is a 21st century artist and all his work is done digitally! So, no stacks of 11 X 17 bristol board for him (which is the size and paper type comic artists general compose their pages on). That one tossed me for a loop. So we decided to ask some artist pals to help us out. I asked Kyle Hotz and Joe asked Joie Simmons, both of whom agreed to produce an original piece of Citizens art for the kickstarter campaign. That helped to give us two “high end” rewards (both of which I THOUGHT would be gone by now, but are oddly still available).
My last bit of restructuring came the day before launch. Literally. A couple of early feedback responses has suggested I had several reward tiers too close together—and I did. The tough part was figuring out how to move it around to make it work: we had prints, digital graphic novels, print comics all to get in. Ultimately, I had a few of them out of “order,” and when worked around, they actually fell into place quite nicely.
Next was creating the video. And this was probably the most challenging aspect for me. I mean, I’ve always worked in PRINT, even if that “print” is digital. I don’t mind talking or being ON video, but having to make and create it was something different altogether! So I recruited daughter Brittany to help me out. I didn’t want it to just be me sitting there staring at the camera for the entire pitch, so she recorded the audio for me in high quality, and then we added the images in, with me deciding to be “on” screen for the final bit (that image brought about a comment about my comic collection seen behind me! Ha). The final touch was also difficult to add, and that was layering the soundtrack (done by Joe) underneath the entire video. But once I got it figured out, it sounded great—or so I think. While it may sound easy here, trust me, that was the toughest part of the entire thing.
The other bit of imagery I needed—or felt I did—was the pledge images. Not every kickstarter uses them like I did, but I’ve noticed that many comic related campaigns do…so I chose to follow suit.
I created them using InDesign, and then exporting to jpgs.
Okay…run out of space already. More next week. And of course, if you’re reading this and you haven’t PLEDGED to the campaign, what are you waiting on? Kickstarter just gave us a STAFF PICK! So go help us out. Remember, you’re not just tossing money at me, you’re placing an order for a graphic novel!