Evolution of Silverline…and the logo

After my last blog about Silverline, someone asked me about the logos and a little more, so I thought I’d write a bit of a “part 2” about Silverline. But first: if you haven’t already, please consider checking out (and possibly backing?) my kickstarter for Cat & Mouse #2 here: CLICK HERE

After we went from the idea of publishing our own material under the company name Top Comics, we adopted the name Silverline and became a packager. We didn’t really think of ourselves that way at first, we were just a group of creative folks trying to make comics.

So since we couldn’t be Top Comics, we still wanted to brand our line, Steven Butler created a Silverline banner that would run the width of the comic at the bottom of the covers. That way, EFG fans would see the banner and know that story and title took place in the Silverline world. We loved that idea as it was the next best thing to publishing on our own. Cat & Mouse would be followed by a SilverStorm mini-series, a bi-monthly anthology title, and then a new ongoing series, the Hero Task Force (which would use the characters from the anthology, SilverStorm and Cat & Mouse).

But EFG folded before they could do much. So we took our printed copies and stacks of photocopies of the work in progress…and sent it off to a handful of independent publishers hot at the time. We talked to several, but ultimately ended up at Aircel. Except…they only wanted Cat & Mouse and SilverStorm. We didn’t know at the time that they were already planning a “super” world of their own (the Protectors) and just didn’t want competition. C&M was different enough and SilverStorm was a mini-series.

We packaged a few other titles (Mantis Files, Sirens, Pendulum) before Malibu hired me as an editor. Mitch and Steven had both moved on to other projects anyway, so Silverline basically ceased to exist.

Until 1997.

Marvel bought Malibu in ’94, turning me into a Marvel editor. They declared bankruptcy in ’96 and fired 400 people. I decided to use what I had learned and try publishing again…and did. Rather than try to come up with a new label, I just used Silverline again and published comics from 97 until 2001 (Marauder, Switchblade, Cybertrash and the Dog, and others). The problem was that Marvel fired people because the boom of the late 80s and early 90s lead to a crash in the late 90s…and it was just tough to sell comics. I lost more than 20k of my own money trying to make Silverline happen, but called it quits in 2001.

I went back to school, got an advanced degree and started teaching at the university level. While doing research for a class, I stumbled across an internet announcement looking for writers to adapt Huckleberry Finn into a graphic novel. I submitted, got the work, and had a blast. This was in 2008. I followed that up with an adaptation of Wizard of Oz and remembered that I actually really did like comics. So I started making them again, but as a side thing to teaching. Still, I needed to call them SOMETHING for the ones I did on my own. I fell back to Silverline. That’s when this logo came into play. I never really loved this logo, but liked it alot … so just continued to use it because I wasn’t really planning to do anything with Silverline…not really. And I feel terrible that I don’t remember who put this together for me. EDIT: NOW I know that it was my pal Mike W. Belcher who put the red oval together! My public apologies to him for not remembering.

Fast forward to 2018 and kickstarting Cat & Mouse #1 vol 2. The creative team of Dean Zachary, Barb Kaalberg, and Kevin Gallegly, had such a fun experience, they encouraged me to restart Silverline as a publisher. While that’s just the short version, that’s how we got this new logo, a new take on the old one.

And now you know!

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