One of the hardest things for a writer to do has nothing at all to do with writing. Actually, ask most writers and they’ll tell you writing is the easy part. It’s all the stuff that comes after that’s so hard! Even the most successful writers today who are blessed with hard-working marketing departments didn’t always have it that way. Many of them remember the day of doing all their own marketing.
At one of the sessions at this past Arkansas Writers Conference, I talked about the art of shameless self-promotion. The funny thing is that most writers aren’t the naturally super-social kind of folks. Most writers would prefer being stuck in a room full of books…alone. Just toss in some food every now and again. But in order to successfully promote, they gotta get past that and walk outside and see people…and the sun.
Writers have to aggressively do everything in their power to promote and sell their work. I could go on about that, but this blog isn’t about that. Maybe some other date, but in a nutshell writers have to do what they can to target newspapers, radio, television and the internet.
I’ve recently become associated with a loose conglomeration of writers (and a few artists) who have banded together in an effort to pool resources when it comes to marketing, especially for those in the small press. Imagicopter is the name of the group and is the brainchild of author H. David Blalock. Basically what happens is that authors join the group, supply bio material for the website (check out my page), and then participate in special “events.” The cool thing is that it can often be difficult for a single small press writer to have a signing as bookstores are often reluctant to put a lot of time and energy into a session for a single unknown or little-known writer. However, if they can promote 4-15 (depending on space available for them) authors at the same time, then that becomes an author “event” and they’re more likely to put time, energy and effort into it.
One of the neat things is the wide variety of authors there. One of my fellow BCW pals also participates in Imagicopter.
Over the course of the last near-year, I’ve participated in events in which Imagicopter was also there (that’s how I met them, after all) and I’ve participated in events with Imagicopter. I’m completely sold on this idea and wonder why this wasn’t done much before now. If you’re a writer in the southern area and your name isn’t John Grisham, I highly recommend you check out Imagicopter’s site and see what it’s all about.